Paramount Redirects Annual Christmas Treat to Hurricane Melissa Relief

For more than two decades, Paramount Trading (Jamaica) Limited has brought children and families together through its annual Waltham Park Community Christmas Treat.

In 2025, however, the aftermath of Hurricane Melissa changed the focus of that tradition. Rather than proceeding with the event in its usual format, Paramount redirected its Christmas giving initiative toward supporting Jamaicans affected by the hurricane.

From Christmas Treat to Hurricane Relief

Paramount had originally been preparing for the 21st Annual Waltham Park Community Christmas Treat, scheduled for December 13, 2025, at the company’s Waltham Park location.

The annual event traditionally brings children and families from Waltham Park and surrounding communities together for a day of activities, entertainment, food, gifts and community fellowship.

Following Hurricane Melissa and the widespread disruption experienced by communities in western Jamaica, Paramount adapted its planned December giving initiative to respond to a more immediate need.

The spirit of the annual Christmas Treat remained the same, bringing support, care and encouragement to Jamaicans during the Christmas season. In 2025, that spirit was directed toward hurricane recovery.

Taking the Spirit of Giving to Trelawny

As part of its Hurricane Melissa relief efforts, members of the Paramount Trading Jamaica team travelled to Trelawny before Christmas to support residents affected by the hurricane.

Paramount employees distributed much-needed relief supplies to members of the local community, extending the company’s annual tradition of Christmas giving beyond its usual Waltham Park setting.

The initiative demonstrated how an established company tradition could be adapted to meet changing circumstances and respond to the needs of Jamaican communities.

Continuing a Tradition of Community Support

Although 2025 looked different from previous years, Paramount’s commitment to community remained unchanged.

The decision to redirect its annual Christmas initiative toward Hurricane Melissa relief reflected the same values that have supported the Christmas Treat for more than two decades: compassion, community involvement and a commitment to making a positive contribution beyond the company’s everyday business operations.

Paramount Trading Jamaica remains committed to supporting the communities in which it operates and standing with Jamaicans during times of both celebration and hardship.

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Source Note: Paramount’s 21st Annual Waltham Park Community Christmas Treat was originally scheduled for December 13, 2025. Following Hurricane Melissa, Paramount redirected its 2025 Christmas giving initiative toward hurricane relief. The company’s subsequent official third-quarter disclosure to the Jamaica Stock Exchange documented the staff relief trip to Trelawny and the distribution of supplies to local residents.